Tag: branding

A Sting In The (Re)Tail: How To Run A Shop Effectively
, Business Tips, Service

A Sting In The (Re)Tail: How To Run A Shop Effectively

ArtSHINE – Gallery, CoffeeHouse, Showcase and coworking space Starting a retail business from the ground up is incredibly difficult. There are many things to think about, such as the business loan or finding…

What is Branding?
, Business Tips, Marketing, Mindset

What is Branding?

   “A brand is a promise, a commitment.  You need to know yourself to know your brand” ~Vinh Van Lam   As a new start up, how you present yourself, and how…

Marketing Series: Part 4 – The 3 “R” Reward, Reap and Repeat !
, Business Tips, Marketing

Marketing Series: Part 4 – The 3 “R” Reward, Reap and Repeat !

You may have a small loyal fan base that will whip up your brand in an instant, but in reality they won’t bring in the big bucks. What you need to focus…

Marketing Series: Part 3 – Unhappy Customers into Brand Advocates
, Business Tips, Marketing

Marketing Series: Part 3 – Unhappy Customers into Brand Advocates

If you’ve an unhappy customer, don’t hide. Take up the challenge and turn them into a brand advocate. How? Easy. When you have an unhappy customer, reach out and talk to them.…

Marketing Series: Part 2 – Besting your brand beacons
, Business Tips, Marketing

Marketing Series: Part 2 – Besting your brand beacons

Last week part one of “The Brand Online Advocacy”. We talked about customer retention is key and how for any businesses it is so much easier to sell your brand and products to…